About The Rev

“As a tattoo is grounded on living skin, so its essence emotes a poignancy unique to the mortal human condition” ~ Andrea Juno, discussing Modern Primitives.

The Reverend Simon White, a tattoo artist of global repute, lives by the credo that a tattoo is a true poetic creation, always encompassing more than initially meets the eye.

Simon’s deep love for retro design and old-world craftsmanship imbues his pieces with a subtle, understated style often sorely lacking in many contemporary tattoo artists’ portfolios. His colour technique is masterful, and he has a keen eye, honed during university engineering studies, for the finest detail.

His work comes to vibrant life in ways his clients might not have expected, turning these human canvases into living works of art.

The good Reverend White expresses his redoubtable artistry in his bespoke tattoo parlour: Wildfire Tattoos in Cape Town, South Africa. When not there, he can be found nurturing his passion for Rat-rod hotrods, playing golf, or being a loving dad to his kids and a supportive husband to his wife.

“Show me a man with a tattoo and I’ll show you a man with an interesting past.” ~ Jack London